Job Description

About RFK Racing

RFK Racing, in its 39th season in 2026, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion Brad Keselowski and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988, and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass 300 wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content, and experiential marketing campaigns.

RFK Racing is seeking a creative and driven Digital Content Manager to help tell the stories that fuel our brand, connect with fans, and deliver value for partners. Reporting to the Director of Digital, this role is responsible for creating compelling photo, video, and digital content that captures the energy of race weekends, showcases the personalities behind the team, and brings fans closer to RFK Racing. The ideal candidate is a strong visual storyteller who can identify unique moments, develop engaging content concepts, and execute high-quality productions across a variety of platforms and formats.

As a key member of RFK Racing's content team, this individual will collaborate closely with the Creative Director and cross-functional partners across Marketing, Communications, Partnerships, and Competition to create content that supports business objectives while strengthening fan engagement. From race-day coverage and behind-the-scenes storytelling to partner activations, feature content, and social-first campaigns, this role will help elevate RFK Racing's digital presence through authentic, innovative, and platform-specific content. The successful candidate will thrive in a fast-paced environment, balancing creative vision with executional excellence while helping position RFK Racing as one of the most engaging and forward-thinking brands in motorsports.

Key Responsibilities:

• Capture high-quality photo and video content at races, team events, sponsor activations, media opportunities, and day-to-day operations.
• Develop creative content concepts that showcase RFK Racing's drivers, team members, partners, and culture.
• Produce platform-specific content for social media, digital channels, partner campaigns, and marketing initiatives.
• Execute both planned productions and real-time content opportunities in fast-moving race-week environments.
• Assist in developing storyboards, shot lists, and content plans that support campaign objectives.
• Operate professional camera, audio, lighting, and production equipment for both studio and on-location shoots.
• Capture a mix of cinematic, documentary-style, and social-first content.
• Create photo galleries, feature content, behind-the-scenes coverage, and partner-focused assets.
• Travel with the team as needed to document race weekends and special events.
• Edit short-form and long-form video content for social, web, sponsorship, and internal communications.
• Color-correct, retouch, and optimize photography assets for digital distribution.
• Create motion graphics, title sequences, and visual enhancements to elevate content quality.
• Organize and manage digital asset libraries to ensure efficient access and long-term storage.
• Design and produce supporting graphic elements for social content, video packages, presentations, and partner deliverables.
• Collaborate with the Creative Director and Digital team to ensure content aligns with RFK Racing brand standards.
• Assist with layouts, promotional graphics, thumbnails, logos, and branded visual treatments that support broader campaigns.
• Contribute creative ideas that push innovation across digital storytelling and fan engagement.
• Partner closely with Marketing, Partnerships, Communications, and Competition departments to meet content objectives.
• Help execute sponsor deliverables through compelling visual storytelling and branded content.
• Maintain consistency across team, driver, and partner channels.
• Stay current on industry trends, emerging content formats, and platform best practices.

Qualifications

• Bachelor's degree in Multimedia Production, Communications, Digital Media, Marketing, or related field preferred.
• 3+ years of professional experience in content creation, photography, videography, or multimedia production.
• Strong portfolio demonstrating photography, video production, editing, and digital storytelling capabilities.
• Proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, Lightroom, and After Effects.
• Experience creating content for social media platforms, including Instagram, TikTok, YouTube, Facebook, and X.
• Experience in motorsports.
• Working knowledge of graphic design principles and visual branding.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and collaboration skills.
• Ability to work flexible hours, including weekends, evenings, and race travel as required.
• Knowledge of motion graphics, animation, or advanced post-production techniques.
• Familiarity with content management systems and digital asset management platforms.
• Experience producing sponsor-integrated and branded content.

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